Basis of conceptual development

One）Characteristics of the times

The development of concept can not be separated from the company。Times are constantly changing，Different times have different characteristics。Although the characteristics of the times cannot be used as a direct basis for the development of corporate philosophy，But its influence is great。

Two）National characteristics

Enterprises should focus on the traditional culture of various ethnic groups in china、Psychology、Religious beliefs to formulate corporate philosophy that match the traditional tradition of the nation，In order to enable the business ideas of the enterprise to quickly root the people's hearts。

Three）Industry characteristics

The development of corporate philosophy should be based on the industry where the enterprise is located，For industry technical conditions、Market conditions、Product features、The quality of personnel、Consumer preferences are waiting。

Four）Owner preference

Industry preference is the most direct basis for the development of ideas，It reproduces the personality characteristics of corporate leaders and the understanding or hope of the characteristics of the enterprise，It is the leader's positioning of the company in the market，It is manifested as the overall tendency of a company from top to bottom in business activities。

Principles of concept development

One）Principles of personalization

The principle of personalization means that the concept designed by the enterprise must enable themselves。

Two）Principles of socialization

Although the concept must be personalized，But must be recognized by society。Thus，The development and design of ideas must be the same as the values ​​of the public and consumers、Factors such as moral and aesthetics are consistent，To get the recognition of the public，Get higher popularity and reputation。

Three）Simple principle

Corporate philosophy is a highly general generalization of corporate values，Its literal must be concise，Connotation must be rich，And easy to remember and understand。Concise、Clear、The novel corporate philosophy will be more deeply rooted in people's hearts。